The start of a company

It all started in 2015 when Rene was working on designs for cycling shorts. Emilie, the passionate horse rider, walked by Rene’s desk and she inspected the fabrics and the shammies (pads) that he was using for the designs. She imagined having these materials for horse riding. Apparently there is a bit of an issue with horse riding and your…uhh…butt-area 😊 and these high-tech materials might help prevent these problems, giving the horse rider more comfort in the saddle.

We did some market research on underwear and horse riding and came to the conclusion that there is only a handful of specific products out there. The idea of developing a solution to prevent riding sores was born!
After a year of designing, developing and testing, we were confident we made the ultimate equestrian undergarment. We just needed to come up with a name for our new company. One thing we were sure of; we didn’t want ‘equi-’ in our name. It almost took as much time as the development of the underwear itself, but we succeeded 👊 SEDUCCI was born!

So, it was time to go into production. And just two months later we received our first shipment of the Breezy Boxer. Now it’s for realz!

We planned to go public during Horse Event 2016, a big expo in Ermelo, The Netherlands. At the same time we went live with the website. Exciting times. It was just the two of us, with our own products, our own money, trying to get the horse public just as excited as we are about our products.

The expo was a big success. People were intrigued by the innovative concept and we heard so many stories from riders about saddle sores and their search for a solution. Because we tested our Breezy Boxer relentlessly, we were confident enough to persuade people to buy our product and let saddles sores be a thing of the past. Even Patrik Kittel came to our booth to buy a set of Breezy Boxers…..That was pretty awesome for a start-up like ours. 😃
So, that’s the story of how Seducci came into existence. We will continue with the development of new and innovative products for horse riding. So, please follow us if you want to be the first know about these. 👍



Our Technologies

The Power of Seducci

True Seamless

Soft and Comfortable

Highly Breathable

…even more Power

Moisture Wicking



True Seamless™

Seducci offers 100% seamless equestrian underwear. There are no seams where the body makes contact with the saddle. You sit on a soft and very elastic fabric that follows the contour of your seat perfectly. Very useful for any type of horse riding.




A dry ride is a comfortable ride. DriRide™ is our solution to keeping your skin as dry as possible by quickly wicking moisture to the outside air.



100% Invisible

Our equestrian underwear is truly 100% seamless, which makes the underwear virtually invisible under your breeches. However, it is possible that a small edge is visible due to the leg elastic, but this is easily solved by cutting off these elastics with a pair of scissors. Don’t worry, the DriRide™ fabric cannot fray. With the leg elastics removed you will have to re-position the legs of the underwear after putting on your riding breeches. When riding, the underwear will stay in its correct place.

Equestrian underwear - Breezy Boxer

Experience the ultimate comfort of the Breezy Boxer with True Seamless™ and DriRide™ technology. Enjoy your rides as often and as long as you want, because riding sores are something of the past.

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A must-have for every horse rider

Seducci equestrian underwear as the basis of your outfit. It won’t be the first item on your wish list, but equestrian underwear is essential for every horse rider, men and women. Just think of the part of your body that makes contact with the saddle and think of the countless movements you make when riding. Without equestrian specific underwear you are vulnerable to riding sores. This can be caused by seams and/or incorrect fabrics. Seducci equestrian underwear is specifically developed to prevent all these issues. Award yourself the most comfortable ride. Comfort starts with the Breezy Boxer.

Bringing the apparel to your passion

  • 1

    Free shipping outside The Netherlands from €70

  • 2

    When order is below €70, shipping costs €4

  • 3

    Free shipping within The Netherlands from €20

  • 4

    Convenient delivery through the mailbox

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